Jan / Feb 09:
The former US vice president, Al Gore, is backing the creation of a new green .eco domain name.
The Dot Ecogroup (Al Gore backed company) applied to create the .eco domain which would then be used to host sites supporting environmental causes and other Green issues.
Commenting on the push to implement the .eco domain Al Gore said:
THE .ECO IDEA
Dot Eco said it had entered into an "integrated partnership" with Gore's group to secure the .eco domain. "We fully support Dot Eco in its efforts to secure the .eco top level domain through the ICANN application and look forward to working with them to promote .eco," said Mr Gore.
The firm said proceeds from the registration would be used to fund research on climate change and other environmental issues.
The bid to introduce .eco is boosted by the fact Al Gore and his Alliance for Climate Protection (ACP) organization have pledged their support for it. The main goal of the ACP is to use scientific evidence to persuade people to start using solutions that protect our environment in the future.
With growing support Dot Eco are expected to apply for the .eco domain before the end of 2009 and plan to use the new generic top level domain system to do it. It is also expected that profits generated from administering .eco will be given to environmental charities.
Green ISP's opinion:
We also think it would end up being quite a popular domain because of the growing interest in being environmentally friendly and companies wanting to promote what they do in that area.It will require some quite stringent registration criteria to stop companied jumping on the Eco Bandwaggon who are not really promoting or practicing green issues and who simply wish to GreenWash their potential customers